The "BOSCH Brand Sales Process" training projects for the Turkish network of distributors of household appliances giant Bosch were initiated in November 2005. The training projects based on sales processes designed specifically for BOSCH are still ongoing, as "Sales Consultant Training Seminars" and "Distributorship Manager Training Seminars."

Do stars only sing? Play in movies? Must they appear on television? Each profession has its own star. For a sales consultant to become a star, they must first take a good, hard look at themselves.
WORLDSTAR, developed by Yurekli specifically for WORLD member businesses was created based on this idea. Worldstar is an unusual training program in all aspects. It is colorful in design, unique in format, and has very distinctive trainers…

Leading firm in the professional hair cosmetics market, ECZACIBASI / SCHWARZKOPF began the "World of Brands" training for hairdressing salons that were its customers, in collaboration with YUREKLI. The training program was developed to instill an understanding of the "Branded Customer Experience" at hairdressing salons, and aimed to help these businesses gain awareness about branding and take important steps.

Koleksiyon Furniture brought a modern look to homes and offices, and accelerated the training sessions for its sales teams. Within this context, the "Not Just Selling, But Selling the Brand!" training sessions, YUREKLI adapted specifically for Koleksiyon Furniture took place in April.

The "Creativity in Problem Solving and Decision Making" training project we have been implementing since early 2003 in collaboration with Turkcell, Turkey's leading firm in the mobile communication industry, is still ongoing.
Structured specifically to meet the needs of Turkcell managers and offered in an interactive format, over 300 Turkcell managers have benefited from the training up to date.

The branding and retail consultancy work and training projects we have been undertaking for five years now with STEP, the leading retail brand that redefined carpet shopping, are still ongoing.
In addition strategic management consulting services for the STEP brand, we provide training services to central management and store teams by developing customized programs that endorse STEP's business targets.

In early 2004, leading brand of the healthcare industry Novartis Consumer Health organized a training seminar on "Brands" for the sales team of the OTC department, in collaboration with YUREKLI. Comprising current examples, practices, and group work from Turkey and overseas, the training explained how brands are perceived by consumers and enabled participants to associate such perceptions with their own brands.