Not Just Selling, But Selling the Brand!

The objective of this training is to create a sales team that understands the feelings of today's customer, knows the trends in their lives and their shopping behavior, has the skills to trigger their emotions and an understanding of service that make them feel special, knows their brand and represents it properly, communicates well with the customer, and sells the brand, not just a product. The meaning of brand and its significance in the department store business, the brand's value to the customer, the importance of the brand for the sales consultant, the impact of personal development and confidence on selling the brand, and the sales process that generates success in brand sales will be explained and discussed throughout the training. An important aspect of the training is to introduce the sales team to the most recent innovations in brand sale methods. How might customers' secret shields be lowered? How might the customer's lifestyle and the brand be brought together? How might the correct questions be used to create an enjoyable brand journey for the customer? How might you go beyond the product the customer wants to purchase? How might objections be handled more effectively through the balance sheet technique? Participants are expected to become effective brand sale consultants by the end of the training. Tools to be used during the training:

The training will include interesting examples and film to show the subtleties of brand sales. Participants' brand-focused thinking and idea generating skills will be enhanced through active participation in workshop exercises.

Duration: 1 day