Acknowledged as one of the most impressive conferences worldwide, the MARKA Conference was again very attractive in 2006. MARKA 2006 had brand-new visionary trends, dramatic strategies, clues kept secret, inspiring speakers internationally renowned for the brands and strategies they created, and so much more...
Throughout the two-day conference, entertaining yet informative, provocative and extraordinary presentations were delivered.
The 7th great MARKA meeting introduced the most recent developments in the world of brands.
Sir Bob Geldof
Creator of the Live Aid Concerts
Musician
Making a Difference!
Thanks to his unique music and personality, he was at the forefront of huge social responsibility projects such as "Live8" and "Live Aid," turning them into brands. Bob Geldof takes part in numerous social responsibility projects, and has also been a source of interest in his worldwide business initiatives.
A world-renowned musician who manages his own personal brand with great success, Sir Bob Geldof received an honorary knighthood in 1986, and was nominated for the Nobel Peace Prize for the 6th time this year. With speeches that combine his knowledge of sociopolitical events and experience in the entertainment industry, he is one of the most remarkable orators of this century.
At MARKA 2006, Geldof talked about how know-how and experience in leadership, communications and global marketing can be used to make a difference in people's lives.
Dr. Fred Alan Wolf
Dr. Quantum
Physicist – Author – Lecturer
Does Quantum Physics Have an Impact on Your Brand?
Well-known worldwide for what he had to say in the headline-generating film What the Bleep Do We Know? Dr. Wolf studies and writes about the relationship between quantum physics and consciousness. He received his PhD from UCLA in 1963 in theoretical physics, and won the International Book Award for Taking the Quantum Leap. Dr. Wolf has taught at the University of London, the University of Paris, the Hahn-Meitner Institute in Berlin, and San Diego State University in the United States. Author of 11 books, Dr. Wolf's most recent endeavors include The Yoga of Time Travel and the CD Dr. Quantum Presents: A User's Guide to Your Universe.
At MARKA 2006, Dr. Wolf shared his views on how, from a quantum physics perspective, the concepts of "mind" and "time" can have surprising meanings when marketing a product.
Dee Caffari
Sailor/Entrepreneur
An Inspiring Adventure!
Caffari is the first female sailor to sail around the world, against prevailing currents and winds, the wrong way; on May 18, 2006, she entered the record books with "Aviva Challenge." To date, this feat has been achieved only by four men, and Caffari sailed to success by steadily struggling against icebergs and storms, sometimes on an hour of sleep a day. Her six-month journey, where she navigated a 29,100 mile route with courage, determination, and boundless motivation, was an inspiration to many.
One of Britain's most inspiring women, Caffari fought against the winds and currents with the power of her brand blowing in her sails..
She shared her adventure with the MARKA 2006 audience, and inspired all brands that struggle against currents and winds.
Jeff Manning
Creator of the "Got Milk?" Campaign/ Marketing Genius /Got Manning? — Founder
The Campaign that Changed the Perception of the World: "GOT MILK?"
Manning began his career at Grey Advertising in New York, working for Procter & Gamble. In the following 25 years, he played a significant role in the development of brands including Hunt Wesson, Wamer-Lambert, Safeway, Bank of America, and Clorox.
In 1983, he directed all this experience and branding discipline to the milk industry, and created one of the most successful and long-lasting marketing campaigns of all time.
Under Manning's leadership, "GOT MILK?" boosted milk sales, which had been falling since 1988, to a point where it caught up with sales figures of Pepsi and Coca Cola. Manning has authored a book and many articles, and is the founder of the brand consulting firm "GOT MANNING?" Manning shared the legendary story of the "GOT MILK?" campaign with the participants of MARKA 2006.
Galip Yorgancıoğlu
Mey İçki – CEO
Crisis Management Adds Value to Brand
A brand that had just become free of sluggish bureaucracy and trying to adapt to the privatization process, suddenly crashed into an unexpected crisis: The fake raki crisis! This crisis became the starting point of a management process that set a precedent in business circles. The company was able to manage the brand-change process that had begun prior to the crisis with success, while turning the crisis into an opportunity and rapidly advancing their brand through the fray. At MARKA 2006, Galip Yorgancioglu, the leader of this successful team, told the story of how they transformed this major crisis into an opportunity that added value to their brand.
Moti Shahani
Strategist / Wolff Olins – Senior Brand Consultant
The Future of Brands: Reinvention
One of the leading strategists worldwide, Shahani acts as a consultant in the restructuring of companies and brands. After working in Britain, Italy, Portugal, Germany, and India for McKinsey, Shahani took the helm at the international offices of American Express' Strategic Planning Group. He founded and developed e-marketing, one of the best known and imaginative e-businesses in Britain. Presently, Shahani works with Wolff Olins, one of the most respected brand consulting firms in the world.
At MARKA 2006, he spoke about how big brands become even more powerful brands through reinvention, the process of change they go through, and relevant strategies.
Mark Tungate
Journalist – TV Personality - Author – Ad Commentator- Author – Fashion Brands and The Epica Book
The Trend Labyrinth: Following the Trail of the Evolving Consumer
A British Journalist in Paris... Mark Tungate's areas of expertise include the media, marketing, and communications; he writes about advertising, style and culture regularly for Campaign, CNN Travel, and Strategies. He has authored two books on the growth of big media brands, entitled Media Monoliths and Fashion Brands. He is also among the writers of The Epica Book, the annual collection of reviews of the best advertising in Europe. He is a sought out speaker at numerous conferences across the world, and sits on the panel of judges of many advertising competitions. At MARKA 2006, Tungate discussed changes in trends and customer tendencies, and offered critiques of the best advertising in Europe in his distinctive and striking style.
Claudia Mastrangelo
Instituto Marangoni and Universita Bocconi – Faculty Member/ Gucci Group – Manager
Can Luxury Brands Go Local in their Expansion Strategies?
Mastrangelo became part of the Gucci Group management, reorganized in 1944 by Domenico De Sole. The most challenging projects she has undertaken include positioning and expanding luxury brands in developing economies.
She was the one that instigated the Gucci Franchise in areas luxury brands are usually reluctant to enter due to "operational obstacles," such as Eastern Europe, the Middle East, South America, and Africa.
Once Gucci merged with other brands, she took part in the restructuring of Bottega Veneta and Sergio Rossi. In her presentation at MARKA 2006, she explained how the same strategies used in the development and management of luxury brands can result in different outcomes and lead the brands either to success, or failure. Mastrangelo also offered a powerful perspective regarding the future of luxury brands in Turkey.
Cem Topçuoğlu
TBWA / Chairman of the Board / Founding Partner
Reincarnation at Madison Avenue!
How aware are we of the rebirth, taking place at Madison Avenue? Are the conventional solutions, practiced for years on end, still valid today? Do the customary mechanisms and systems of advertising meet brands' present-day needs? Can the courage to change how advertising is viewed, breathe new life into the industry? Cem Topcuoglu has been working in the advertising industry for over 20 years, and at MARKA 2006 he questioned the conventional methods widespread in present-day advertising.
Matteo Thun
Architect – Designer - Matteo Thun & Partners – Founder
A Powerful Determinant in Brand Communication: Design
A founding partner of the Memphis Group that created a design trend in the 80s, Matte Thun was taught by Oskar Kokoschka. In 1984, he established Matteo Thun & Partners, an architectural and creative design laboratory. Between 1990 and 1993, he acted as the creative director of Swatch. He designed the Side Hotel Hamburg, chosen hotel of the year in 2001, and Vigilius Mountain Resort, which won the Gala Spa Award in 2004. Matteo Thun & Partners collaborate with leading brands in the world including Audi, Bulgari, Lavazza, Omega, Porshe, and Rosenthal on matters of architecture, product design, and communications. At MARKA 2006, Thun talked about the impact of design on brand communication, differentiation, and the customer's experiences of the brand.
BJ Cunningham
MARKA 2006 Conference Moderator
The fixed name at and indispensable moderator of the Marka Conferences...
He introduced himself to the world by marketing cigarettes with his brand, "DEATH." He is the founder and owner of Enlightened Tobacco. He is also a top level manager of the Georgina Goodman brand, found at leading stores worldwide, and continues working as an independent brand consultant, inspiring numerous different brands all over the world.
...And Music
Machiel van der Aar
"SaxLive"
A Dutch saxophone player with an international career, Machiel van der Aar began playing alongside DJs at private events, in 2001. While he enjoyed success with his productions, van der Aar's international career followed his tours in Dubai and Portugal, and the special tour of Russia on behalf of Philip Morris. He has been playing with famous DJ Gregor Salto since 2002, and climbed to number one in the Dutch charts with a club track on Salto's album called "Solaya Session."
A sought out name in the entertainment business, van der Aar brought a splash of color to MARKA 2006.
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